Optique Line Ushers in a New Era with Online Catalogues
This Spring, Optique Line is thrilled to announce a significant transition from printed to online catalogues—a first in our history!
This move, aligned with our Spring Sale, marks a major step towards enhancing accessibility and improving user experience.
We’re also excited to unveil a redesigned website, featuring easier navigation and a more user-friendly interface to serve our customers better.
As part of our digital transformation, we are clearing stock for brands such as Mersey Beat Eyewear, Gemini, Auraflex, Convertibles, and Stepper. This initiative supports environmental sustainability by reducing paper whitelist allowing us to update our offerings in real-time, ensuring that our customers have access to the latest styles at the best prices. The Spring Sale features substantial discounts, especially for the entirely on-sale Mersey Beat brand, a collection that captures the vibrant spirit of the 1960s Liverpool Beat music scene.
Moving to online catalogues represents a natural evolution for Optique Line. It reflects our commitment to sustainability and our desire to provide the best possible shopping experience.
The Mersey Beat collection is particularly notable during our Spring Sale. Inspired by the exuberant quirkiness of the Liverpool music scene, these frames mix vintage appeal with modern design, perfect for the fashion-forward and the young at heart. Designed with input from international eyewear designers and meticulously curated by our team, Mersey Beat eyewear offers timeless aesthetics with a contemporary twist.
